Codes and Conventions of the Genre (of my music video)

Codes and Conventions of the Genre (of my music video)

The audience can expect the music video to be sad and depressing (the song the music video is about covers topics such as war, people dying and the corruption in the media and Government). Effects such as the black and white filter, slow motion and a variety of different shot types will all come together to create the feeling of sadness, with the narrative also creating a depressing atmosphere since it is about a soldier whose fellow soldiers passed away in war. There are loads of sad songs which are accompanied by music videos which contain a mixture of either the black and white effect or dark colours (whether it is a dark setting, characters in the music video are wearing dark clothes, dark objects/props are being used etc).