Target Audience

 Target Audience

The music video would appeal to the 16-25 AB male target audience since the boy in the video is playing a well-known video game (Call of Duty, COD for short) which the audience will most likely recognise. The boy's reaction to winning/dying in the game (he celebrates a kill and gets slightly annoyed when he dies) also relates to a typical reaction when playing the game; something which the target audience would know about too. The use of things like weapons and war would also excite and engage the target audience, with the bomb going off and a soldier dying also adding to the drama of the music video. 

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