19JamesWhiffing

  Analysis of three different Artist's Webpages (including Coldplay) Coldplay's website is very simple and basic in terms of its layout. The first thing the user sees is 'Coldplay Timeline' which takes the user to Coldplay's released albums in chronological order. This is a good thing to have as the first thing on a website since it educates users who aren't necessarily Coldplay fans on the band's history, therefore making the user more aware about what Coldplay is about. Another thing to note is that every piece of text is outlined in a multi-coloured border; this is Coldplay's signature colour combo, and it became so particularly after their album 'A Head Full of Dreams'  dropped in 2015. All the latest Coldplay news is listed at the bottom of the home page, with the same multi-coloured border around each piece of news. Clicking in either the top right or top left takes the user to a menu where they can select which page of the website they wa...

  Post Production Since the song takes a while to begin, the music video starts with Matthew playing Call of Duty on the Xbox (obviously a game about war and shooting other people) (close-mid shot). Grandad walks in and sees his grandson playing COD, which reminds him of his terrible experiences in the war he fought in (WW2). Suddenly angry, he sternly says to Matthew "what have I told you about playing war games?" before turning off the Xbox (still close-mid shot). Grandad walks downstairs (close-mid shot) back into the living room. He picks up a picture of himself back when he was a soldier in the war. He then begins to lip sync the lyrics of the song. Grandad puts down the picture of himself and notices a newspaper which he found on his journeys as a young soldier (close-mid shot). He looks at it (close-up shot of the newspaper) and it then cuts to the next scene. The next scene is Jack (a younger version of Grandad when he was a soldier) crawling through harsh conditions ...

  Filming and Editing/Reshoots Firstly, I made the decision to use a black and white filter when the younger version of the war veteran was on to show the fact that it was in the past and that it was a past version of the war veteran. There were also many shots/edits which I purposely made sure went in time with the beat (obviously the lip syncing was the same). Some examples of this include when the younger version of the war veteran was beating the ground and the tree in anger, when the camera kept flicking back and forth from the war veteran and his younger self walking/saluting etc. Some shots (like the last shot of the video) I purposely slowed down to make sure that the right 'feel' or mood came across; the last clip was supposed to be sad since the war veteran was visiting the grave of his fallen soldier comrade. Some shots had to be re-shot since they were too long and didn't include a wide enough range of shots. Many more close-up shots were added to both add a big...

  Costumes and Props The old war picture is the first prop we see in the music video. It symbolises the relationship which the war veteran used to have when fighting in the war, and it is the same picture which he lays next to the war grave at the end of the video; the picture is of him and the soldier which ended up dying in the music video. Another prop which we see is the newspaper. It symbolises the hatred which the war veteran has for the corrupt media and Government/leaders; soldiers are being forced to fight for causes which they don't necessarily agree with and are also dying in harsh conditions whilst the leaders are simply watching along as their soldiers struggle. Another prop is the rifle. It is obviously a usual weapon of choice for a soldier, particularly in World War II (WWII). It is used mainly for protection and attack should a soldier encounter any enemy soldiers. The final prop is the bible. The bible is used for religious symbolism, with several of the song'...

Choice of Settings/Location The first location in the music video is the little boy's bedroom (where he plays on his Xbox). The idea of him playing a 'war game' (Call of Duty) not only links to the target audience (young adults tend to play video games, with Call of Duty being very popular amongst this age group), but it also sparks the beginning of a series of flashbacks for the old man. The next setting is similar to the first; the living room. The living room is purposely made to look like it belongs inside a stereotypical 'old person's house' with old photos of the old man (who is a war veteran) when he was a soldier fighting in World War 2. The flashbacks of the old man as a soldier take place in a woods (Hockley Woods) in the evening; this makes the clips used in the music video look darker (dark colours connote sadness and negativity, which links to the themes of the song like, for example, the corruption of the Government, war etc). When combined with th...

  Target Audience The music video would appeal to the 16-25 AB male target audience since the boy in the video is playing a well-known video game (Call of Duty, COD for short) which the audience will most likely recognise. The boy's reaction to winning/dying in the game (he celebrates a kill and gets slightly annoyed when he dies) also relates to a typical reaction when playing the game; something which the target audience would know about too. The use of things like weapons and war would also excite and engage the target audience, with the bomb going off and a soldier dying also adding to the drama of the music video.